[Remote] Fractional Chief Marketing Officer / Fractional Marketing Director

Note: The job is a remote job and is open to candidates in USA. Infinite Home Solutions LLC is a growing home services and contracting company focused on building a strong digital-first brand and lead generation engine. They are seeking a Fractional Chief Marketing Officer to provide strategic direction, optimize marketing systems, and guide their existing virtual marketing team to enhance performance without being execution-heavy. Responsibilities • Review and refine the overall digital marketing strategy • Ensure alignment between SEO, PPC, paid social, and organic social efforts • Help prioritize initiatives based on ROI, speed to impact, and scalability • Translate business goals into clear marketing KPIs and roadmaps • Oversee Google Ads strategy (search, local services, retargeting) • Review keyword strategy, account structure, budgets, and conversion tracking • Provide guidance on scaling profitable campaigns and cutting waste • Support Facebook/Instagram lead generation strategy and funnel quality • Guide SEO strategy (local SEO, content, authority building) • Review keyword targeting, content plans, and on-page optimization • Ensure SEO and paid search efforts complement—not compete with—each other • Act as a senior leader to an existing marketing team (VAs / specialists) • Identify gaps in skill sets, workflows, or execution quality • Improve SOPs, reporting, accountability, and communication • Mentor team leads without micromanaging • Help define clear reporting dashboards and performance reviews • Ensure leads, CPL, CAC, and ROI are clearly tracked and understood • Create feedback loops between marketing, sales, and operations Skills • Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader • Strong command of Google Ads (non-negotiable) • Solid understanding of SEO, paid social, and lead generation funnels • Experience working with contracting, home services, trades, or local services businesses (highly preferred) • Experience leading or overseeing remote or virtual marketing teams • Ability to simplify complexity and focus teams on what actually drives results • Experience working with contracting, home services, trades, or local services businesses (highly preferred) • Has worked with small to mid-sized service businesses ($1M–$10M+ range) • Comfortable stepping into imperfect systems and improving them • Strategic thinker who is still practical and ROI-driven • Communicates clearly and confidently with leadership and execution teams • Understands local lead gen, urgency-based buyers, and competitive markets Company Overview • WE DON’T JUST FIX HOMES — WE RESURRECT THEM. It was founded in 2021, and is headquartered in Fresno, CA, US, with a workforce of 11-50 employees. Its website is https://www.infroofing.com/.