Head of Marketing – Leafio

Company Description

Montu is Australia’s largest healthtech business with a focus on alternative healthcare. Founded in 2019, it supports patients, doctors and pharmacies through its Alternaleaf clinic, offers accredited healthcare education to clinicians via its SAGED platform, and dispensing solutions to pharmacies across Australia through Leafio.

Montu is also the founding member of Cannabis Council Australia, a non-for-profit advocacy body that advances legislative change across the healthcare landscape. Our mission is to make alternative healthcare more affordable and accessible for the millions who could benefit.

Montu has been recognised as Australia’s fastest-growing tech company in the Deloitte TechFast 50 for two consecutive years (#1 in 2022 and 2023), achieving remarkable revenue growth of 26,000% and 9,000%. Named #1 on LinkedIn’s Top Startups Australia 2024, Montu has cemented its position as the largest business of its kind outside North America and continues to evolve on its journey.

This role is an Australia-based, fully work-from-home position, with access to co-working spaces in Sydney, Melbourne and Brisbane.

Job Description

The Head of Marketing is responsible for the development and oversight of strategic initiatives that drive growth and awareness of Leafio’s offering within the pharmacy sector in Australia.

This role will lead the refinement and execution of the marketing strategy with a focus on growth, acquisition, retention, and brand recognition. Managing a high-performing team of marketing and creative specialists, the Head of Marketing will provide strong leadership, direction, and support to ensure the delivery of measurable business outcomes.

The role reports directly to the General Manager and plays a critical part in shaping Leafio’s market presence and continued growth.

Strategy & Execution

• Refine and optimise the marketing strategy with a focus on customer growth, acquisition, and retention.
• Set and manage marketing budgets, ensuring efficient allocation of spend and measurable ROI across all channels.
• Use data-driven insights to track performance, measure the effectiveness of growth initiatives, and implement continuous improvements.
• Monitor market dynamics, emerging trends, and competitor activity to adjust strategies proactively.
• Define, own, and deliver on departmental and individual OKRs linked to growth and revenue outcomes.

Lead Generation & Conversion

• Drive lead generation initiatives in collaboration with sales, ensuring seamless lead conversion.
• Develop and implement lead nurturing strategies to guide prospects through the funnel.
• Partner with the product team to optimise Leafio’s eCommerce platform, including CRO, performance marketing, and digital advertising.

Retention

• Partner with the CRM Manager to deliver a comprehensive retention strategy including segmentation, personalisation, and lifecycle marketing.
• Oversee customer engagement and loyalty initiatives to maximise retention and LTV.
• Foster collaboration with product, customer support, and sales to deliver an exceptional customer experience at every touchpoint.

Campaign Planning & Execution

• Lead the development and delivery of Leafio’s campaign calendar in alignment with commercial and revenue goals.
• Oversee channel strategy, assessing effectiveness and testing new opportunities.
• Ensure creation of compelling, brand-aligned messaging and content tailored to pharmacy audiences.

Brand Management

• Shape and strengthen the Leafio brand to ensure consistent positioning and differentiation in the pharmacy market.
• Implement initiatives that build brand equity and enhance market visibility.

Data Analysis & Reporting

• Measure and analyse marketing effectiveness using relevant analytics tools and metrics.
• Provide leadership with regular insights and recommendations to guide decision-making.
• Partner with data analysts to optimise marketing reporting and leverage insights for continuous improvement.

People Leadership

• Build and lead a high-performing marketing team with clear roles, goals, and accountability.
• Provide mentorship, coaching, and professional development to team members.
• Set and track team OKRs and KPIs, ensuring alignment with business objectives.

Cross-functional Collaboration

• Partner with sales to align marketing efforts with sales objectives, providing enablement tools and collateral.
• Collaborate with Montu Brands’ marketing leadership to optimise brand campaigns and performance.
• Work closely with product and technology teams to ensure prioritisation and delivery of mutual projects.

Qualifications

• Leadership Experience: Minimum 8+ years in senior B2B marketing roles, with a proven track record of delivering growth.
• Industry Knowledge: Experience working within or adjacent to the pharmacy sector, with strong understanding of its dynamics.
• Retention Expertise: Demonstrated success in designing and executing customer retention and loyalty initiatives.
• Data-Driven: Highly skilled in using analytics and data insights to inform decisions, measure ROI, and drive optimisation.
• People Leadership: Strong experience in building, coaching, and leading high-performing marketing teams.
• Collaboration & Communication: Excellent interpersonal skills to effectively partner with internal stakeholders and external collaborators.
• Creativity & Problem-Solving: Proven ability to develop innovative, customer-centric marketing approaches.
• Project Management: Strong organisational skills, able to manage multiple campaigns and priorities simultaneously.

Additional Information

You’ll be joining a highly motivated, agile team where your ideas and work will directly influence the direction and progress of an expanding global company in a hyper-growth phase. We pride ourselves on our collaborative and driven culture and offer opportunities for advancement to high achievers.

Other benefits include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform, fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time, work-from-home role.
• Access to co-working spaces in Sydney, Melbourne, Brisbane, and select regional cities.
• Mental health support through our wellbeing platform, Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhancing your home office with our ergonomic equipment reimbursement benefit.
• Being part of one of the fastest-growing industries in Australia, improving the lives of hundreds of thousands of patients.

#LI-NL1

#LI-REMOTE

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.