Across our multiple offices globally, we are united by our core principles:
We Before Me,
Do the Right Thing, and
Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity We are looking for a results-driven SEO/ASO Specialist to join our Growth Marketing team in the CIS region. You will be responsible for optimizing our web presence and app store visibility to drive user acquisition, engagement, and retention. This role requires hands-on execution across both SEO and ASO, working closely with product, content, and regional teams. What You’ll Be Doing SEO Responsibilities -
Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking. -
Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale. -
Manage local SEO initiatives such as localization, hreflang, and geo-targeting to maximize visibility across multiple CIS markets. -
Regularly monitor organic traffic trends, run site audits, and identify opportunities for improvement. ASO Responsibilities -
Manage multiple app store listings (Google Play, App Store) for CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion. -
Conduct keyword research for app store optimization and track rankings, reviews, and sentiments to identify opportunities for improvement. -
Test and optimize creatives (icons, screenshots, descriptions) to improve app conversion rates. -
Monitor app store algorithm updates and adjust ASO strategies accordingly. Cross-Functional & Reporting -
Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Yandex), app stores (App Store, Google Play). -
Own and drive your projects across content, product, and paid marketing teams to achieve growth KPIs -
Identify and share insights on user behavior, funnel performance, and regional opportunities.