About the position
The Content Management Operations Senior Manager is responsible for the development and implementation of content workflows, standards, and best practices - enabling speed to market, content compliance, and operational efficiency across the content lifecycle. Working closely with content product teams, production partners, and cross-functional business partners, this role is responsible for managing content workflows, maintaining system hygiene, ensuring proper tagging and version control, and supporting content reuse and translation operations.
Responsibilities
• Contribute to Content Management Operations team in developing, revising, implementing, training, and communicating digitally-forward standards, processes, and best practices for all content/digital asset operational processes.
• Drive design and implementation of operational state processes for new/revised capabilities.
• Support Content Management team with understanding current state and designing future state ways of working to enable delivery of the Content product(s) roadmap.
• Monitor content/digital asset process adoption, usage, and compliance; identify gaps and opportunities in process, system, and training and develop/execute plans to address, in partnership with user activation teams.
• Support cross-functional stakeholders and partners in understanding and adopting existing processes and identify areas for improvement.
• Partner with Executive Director - Content Suite Lead on future state strategy, planning, and change management.
• Partner with the Business Product Owner to effectively communicate with stakeholders around planning, testing, and communication regarding relevant Veeva Vault PromoMats (VVPM) roadmap updates and other change management.
• Comply with all laws, regulations and policies that govern the conduct of Genentech activities.
• Work with cross-functional partners to design, implement, and track content operations metrics and KPIs.
• Develop, maintain, and coordinate with partners all Content Management and Review Operations documents/resources, including on the Content Management & Review website.
• Support Corrective Action Plans (CAPs) required from content-related HCO audits and other compliance-related processes.
Requirements
• Bachelor's degree in a relevant field (e.g. English, Communications, Journalism, Library Science, Information Science, Information Systems, Marketing Operations) or equivalent.
• Experience in health care, pharmaceutical, or biotech industries.
• 5 years of experience in professional roles focused on content/digital asset management, content or marketing operations, content review/approval, compliance, and/or governance.
• 2 years experience using Veeva Vault PromoMats (VVPM).
• Experience in operations management of content and digital asset management capabilities for multi/omnichannel environments; strong understanding of related concepts such as regulatory compliance, modularized content, taxonomies, metadata.
Nice-to-haves
• Knowledge of marketing lifecycle/practices including therapeutic areas, brand ecosystems, and agency operations.
• Expertise in creating job aids, process/system documentation, and related communications to meet the needs of the audience.
• Adaptive and agile mindset with a commitment to continuous process improvement.
• Program/project management experience.
• Advanced communication skills, with proven ability to collaborate with enterprise stakeholders across functions and levels.
• Familiarity with MLR (medical, legal, regulatory) review processes / workflows.
Benefits
• Discretionary annual bonus based on individual and Company performance.
• Comprehensive benefits package.