Brand Content Strategist

Salary Range: $73,000.00 - $80,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).Who We Are:Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Bank of America, Delta, Discover, GAP, JP Morgan Chase, LendingClub, Microsoft, SoFi, Verizon, rely on Persado to engage customers across their digital marketing journey. Persado’s Generative AI for the enterprise is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value. Persado has been recognized by CB Insights as the top Leader for Generative AI Text Content Generation.As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be awarded Best Generative AI Solution in the 2024 AI Excellence Awards by Business Intelligence Group, as well as named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021, 2022 & 2024.What We Are Looking For:We’re seeking a Brand Content Strategist, with a focus on clients in the financial services industry. In this role, you’ll help top banks understand what language resonates most with their customers—and use that data to craft high-performing digital marketing content. You’ll leverage a combination of A/B and multivariate testing, performance analysis, and creative insight to drive real business results.This is a great opportunity for someone who loves language and also has a sharp analytical mind, thrives in a fast-paced environment, and enjoys collaborating directly with with internal teams and clients.Candidates based anywhere in the U.S. can apply, but they must be able to work CST or EST hours.What You Will Work On: Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences Present actionable insights and strategic recommendations to clients Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met What you Bring 2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry Ability to embrace brand voice for a variety of customers A strong ability to work across disciplines—writing, strategy, analytics, and technology A data-driven mindset and curiosity for what drives customer engagement Excellent written and verbal communication skills Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines Comfort working both independently and collaboratively with internal teams and clients Proficiency with Microsoft Office Excel and G suite Experience with A/B or multivariate testing ideal Previous work at a creative agency a plus Experience with content management systems, HTML, graphic design and email platforms a plus What We OfferAchieve your life goals and work goals at Persado Persado’s hybrid working model empowers both remote and in-office work equitably Competitive and equitable compensation Generous benefits packages globally 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources Employee Enrichment Fund to pursue a passion or upgrade your home office Structured onboarding program to ensure a confident start and long-term success for new hires Strong emphasis on career development and mobility, continuous feedback loops and performance management Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break) #PersadoCares: 2 paid Volunteer days per year and charitable donation matching Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.Kindly submit your CV in English #LI-VA1 #LI-Remote About the companyPersado is reinventing digital marketing creative by applying mathematical certainty to the words we use in marketing communications. Words, after all, are the foundational DNA of marketing. By unlocking the power of words, companies win every digital marketing moment, experiencing dramatic new brand engagement and revenue performance across every channel.In an era where marketing budgets have hit the wall and digital marketing creative is underperforming, Persado is empowering companies to break out of this “confidence crisis” by shifting digital creative from subjective “guesswork” to science. The Persado Message Generation Machine keeps companies from falling behind by using mathematical certainty to inform their brands and instill confidence they are making every word count, across each customer journey, and every channel.Forward-thinking CMOs and marketing executives [from companies like Citi, Dell, Gap, Google, Vodafone] rely on Persado to continuously outperform by using words as a new source of value and differentiation, driving up to a 30 X ROI across all of digital marketing and multiplying the impact of existing investments.